Bold, inclusive, plant-based color & care. Coconut where it works. Botanicals where they work better. Always cruelty-free.
The hero · single drop
Collagen + Oatmeal Moisturizer
One jar. One ritual. Plumping marine collagen meets calming colloidal oat and virgin coconut oil. The cream we built the whole line around.
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Hydration
Plumping collagen meets soothing colloidal oat. For dewy, calm skin — every day.
Glow
Sun-kissed in seconds. Paraben-free formula with a sheer, buildable bronze veil.
Complexion
Weightless second-skin coverage in a deeply pigmented, breathable formula.
Lips
Coconut-rich balm that softens, smooths, and never feels waxy. 0.35 oz.
Tools
Latex-free, ultra-bouncy sponge. Wet, squeeze, bounce — for an airbrushed finish.
Beauty Tips
Pick a category. Save the tips you'll actually use.
Apply your moisturizer to damp skin within 60 seconds of toweling off — it traps 2–3× more water.
With coconut oil
Embrace Moisturizer's coconut-oil base reinforces the lipid barrier for plush, dewy skin.
Other botanicals
For oily or breakout-prone skin we swap in squalane and bakuchiol — same plumping effect, zero pore-clogging risk.
Start 2 nights a week, sandwich between moisturizer, and never skip morning SPF.
With coconut oil
Use coconut-rich balm on dry patches the next morning to repair the barrier.
Other botanicals
Bakuchiol (plant retinol alternative) delivers retinol-like results without the irritation — our pick for sensitive skin.
Our ingredient promise
Coconut oil is in most of our skin products — but not all. We use it for barrier support, slip, and that signature plush finish. Where another plant active performs better, we use that instead. Always plant-based. Always science-backed. Never tested on animals.
Virgin coconut oil
Barrier · MCTs · antioxidants
Colloidal oat
Calms reactive skin
Bakuchiol
Plant retinol alternative
Squalane (olive)
Weightless hydration
Sea fennel
Phyto-retinol glow
Marine-free collagen
Vegan plumping peptides
The Beauty Journal
Ingredients · 5 min
Coconut oil is in many of our skin products — but not all. Here's why we lean on it for moisture barrier support, and where we choose other botanicals instead.
Read articleHair · 6 min
Lauric acid lets coconut oil bond with hair protein in a way most oils can't. We break down how to use it without weighing strands down.
Read articleSkin · 4 min
Medium-chain fatty acids, antioxidants, and a calming touch. The skin science behind that soft, plush 'coconut' finish.
Read articleNails · 3 min
A 60-second nightly massage routine that strengthens nails and softens cuticles — using ingredients you already have.
Read articlePhilosophy · 4 min
We use coconut where it works, and other plant actives where they work better. Never tested on animals. Here's our ingredient promise.
Read articleBotanicals · 5 min
Bakuchiol, sea fennel, oat, and squalane — meet the plant heroes in our complexion line.
Read article